Centered on the Customer.


The Valence Holistic View

When you take a holistic view of your Marketing Infrastructure you create the kind of customer-centric first-party data that allows you to deliver:

  • Personalization

  • Smarter Marketing

  • A Unified, Multi-Platform View of the Customer Journey

  • Customer Lifetime Value KPIs

  • Customer Centric AND Product Centric Decisions

  • Relevant, Real-time and Shared Information

  • Better Governance of Data

  • Customer Trust